NBL1 partners with Zena Sport

NBL1 is pleased to announce a partnership with Zena Sport.

Zena Sport is an Australian run business which produces world leading performance garments that not only protects but assists with prevention and recovery of breast and rib injuries for female athletes.

The business is run by former Western Bulldogs AFL captain Brad Johnson and his wife Donna.

Zena Sport products allow girls and women to play competitive sport to their full potential, whilst raising awareness and starting a conversation about the need to protect themselves while playing a competitive sport.

Under the partnership, female NBL1 players will receive exclusive discounts to Zena Sport products.

Zena Sport Founder Brad Johnson said: “We at Zena Sport offer an elite standard protection vest and hope to educate and normalise the conversation around breast and rib injury and the benefits of prevention and protection.

“The Zena Vest is a protective vest specifically designed for females to ensure adolescent girls and women can play contact or collision-based sport to their full ability while protecting breast tissue and ribs.

“We are excited to partner with NBL1 and continue spreading this important message.”

NBL1 Chief Commercial Officer Brad Joyner said: “Female athletes play such a vital role in NBL1 and our league would not be where it is today if it wasn’t for our women’s teams and players.

“With more girls and women playing basketball across Australia and aspiring to be future NBL1 stars, it’s important we partner with a brand like Zena Sport to raise awareness and start conversations about females needing to protect themselves while playing sports.”