Foot Locker partners with NBL1

NBL1 is pleased to announce Foot Locker, the world’s leading retailer of sneaker and basketball culture, has become a League Partner.

Under the agreement, Foot Locker will reward the NBL1 Men’s and Women’s Player of the Week in each Conference with a $200 Foot Locker voucher, including retrospectively awarding each of the 42 players of the week so far in 2021 with a voucher. The Foot Locker Players of the Week will be announced every Tuesday on the NBL1 social media channels.

Foot Locker will also reward each Conference’s Men’s and Women’s MVP with a $750 voucher while the NBL1 Finals Men’s and Women’s MVP will receive a $1500 voucher.

Foot Locker’s partnership will support the on-going growth of NBL1 in each state.

NBL1 Chief Commercial Officer Brad Joyner said: “We are thrilled to announce this exciting new partnership with Foot Locker.

“Foot Locker has had a long association with basketball as one of the world’s leading retailers of basketball shoes and apparel. Foot Locker’s brand and values align with the NBL1 and we look forward to this being the beginning of a long and successful partnership.

“This agreement is also a win for all NBL1 players whose efforts will now be rewarded with Foot Locker vouchers. The players are the stars of the show in NBL1 and we are excited to partner with a company that will reward our athletes for their performances.”

Foot Locker Pacific Vice President and General Manager Natalie Ellis shared this sentiment.

“We have a strong to desire to serve the basketball community in meaningful ways and are very excited to help further elevate the NBL1. NBL1 players, families and followers are some of our most loyal and connected customers – and several of our own team members are aspiring, current or former NBL1 players themselves.”

The partnership is key component of Foot Locker’s Every Court Counts initiative, which aims to shine a light on, and support, basketball at all levels of participation.

About Foot Locker Pacific:

Foot Locker Pacific is part of Foot Locker, Inc. Foot Locker, Inc. leads the celebration of sneaker and youth culture around the globe through a portfolio of brands including Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, Footaction, and Sidestep.

With approximately 2,950 retail stores in 27 countries across North America, Europe, Asia, Australia, and New Zealand as well as websites and mobile apps, the Company's purpose is to inspire and empower youth culture around the world, by fuelling a shared passion for self-expression and creating unrivaled experiences at the heart of the global sneaker community.

Foot Locker, Inc. has its corporate headquarters in New York. For additional information, please visit https://www.footlocker-inc.com and www.footlocker.com.au | Instagram: @footlocker_au | Facebook:  facebook.com/footlockerau